Video Library

Read Better Be Better, A Solution To Arizona's Literacy Crisis

Read Better Be Better (RBBB) was founded by Sophie Allen-Etchart in 2014 in Phoenix as a response to Arizona’s literacy crisis. The state is ranked 45th in the nation for childhood literacy and 48th for PreK-12th education. Currently, 69% of 3rd graders from low-income families in Arizona do not read at grade level and often are unable to make the necessary transition from “learning to read” to “reading to learn” by 4th grade…(read more).

An Introduction to Read Better Be Better's Dr. Dave

Sophie Etchart discusses who Dr. Dave is and what he means to her and RBBB.

Sophie Etchart Discusses Prop 208 on Cronkite News

Sophie Etchart, Founder and CEO of RBBB, shares her thoughts on Proposition 208 with McKenzie Allen-Charmley of Cronkite News.

The Power of Reading - RBBB 2020 LINK YNPN Pitch

LINK (Learn Inspire Network Know) is an annual fast pitch competition held by YNPN Phoenix. Check out RBBB Fundraising Coordinator Molly Smithwick’s 3-minute speech from the LINK 2020 event!

To watch the whole LINK event:

Read Better Be Better COVID Success Story

Read Better Be Better (RBBB) is an Arizona nonprofit that focuses on improving child literacy, specifically at the 3rd grade level. Students who do not read proficiently by the end of 3rd grade are four times less likely than their peers to graduate high school. RBBB partners struggling 3rd grade Readers with at-risk 6th-8th grade mentor Leaders to meet twice a week for 10 weeks and work through structured curriculum to improve reading comprehension, concentration, and the enjoyment of reading. Learn more about this organization in a video we produced Pre-Covid HERE.

Read Better Be Better Partner Spotlight

Valley of the Sun United Way is a proud partner of RBBB. We fight to ensure kids succeed by helping them be proficient readers! To learn more visit:

Cómo usar el Family Literacy Kit de RBBB

¡RBBB ofrece una nueva forma de ayudar a las familias a trabajar en la comprensión lectora de sus hijos en casa! Descargue nuestra Guía Curricular de nuestro sitio web y siga este video instructivo para aprender a utilizar los principios del Guía Curricular de RBBB mientras lee con su hijo. Al convertirse en mejores lectores, los niños aprenderán mejor y tendrán más éxito en la escuela.

#RBBBStoryTime Playlist

During this difficult time, RBBB is committed to continuing to serve our communities and providing access to books for children who might otherwise have limited access to them. Our amazing staff and volunteers are supporting this mission by helping film our first ever #RBBBStorytimes, short videos where we read aloud our favorite children’s books!

These videos are also available on our Instagram (@readbetteraz) and Facebook (@readbetterbebetter).

Univision Anonymous Heroes Highlights Read Better Be Better

¡Estamos muy orgullosos de ser presentados en la serie Anonymous Heroes de Univision Noticias! Nuestro increíble site leader, Litzy Santana, habló con la reportera Daniela Zavala sobre nuestros recientes Family Literacy Kits. #RBBBInTheNews

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