Governing Board

Mouse over each board member's image to learn more.

Rachel Aja headshot

Board Chair

Cox Communications

Manager of Government & Regulatory Affairs

Rachel Aja

Rachel Aja is a native Arizonan, attending the University of Arizona in Tucson. She has been involved in a variety of volunteer organizations, including the Hugh O’Brien Youth Leadership Program and the Luke Air Force Base Honorary Commander Program. An active member of Fighter Country Partnership’s Blue Blazer Squadron, Rachel was recognized as the 2019 Volunteer of the Year. In 2020, AZ Business magazine named Rachel as one of 14 Diverse Business Leaders to Watch.

Rachel currently works as the Government & Regulatory Affairs Manager for Cox Communications. In her free time, Rachel enjoys spending time with her family and friends and watching her seven nieces and nephews play and learn. Rachel has volunteered with Read Better Be Better since 2016.

Rachel and her husband Joe live in the Foote Addition of Central Phoenix and enjoy spending time raising a garden and chickens in their backyard.

Artem smiles at the camera

Board Treasurer

Silicon Valley Bank

Accounting Policy

Artem Tretiakov

Artem Tretiakov is Read Better Be Better’s Governing Board Treasurer, addressing a variety of matters including budgeting, accounting, reporting, and internal controls. Artem has been engaged with the RBBB team since the program started in 2014.

Previously working at BDO USA and Western Alliance Bank, Artem is currently in an accounting policy role at Silicon Valley Bank where he provides technical accounting guidance to U.S. and global operations.

Artem joined Read Better Be Better to help brilliant educators build a society in which all children master the foundational skills necessary to become independent learners.

Board Member

Organizational and Leadership Development

Mitzi Woodmore

Mitzi has been in Arizona since 2012 and has been blessed to have grown up in Tennessee and been able to relocate to different locations over the years for both personal and primarily professional opportunities.  Her relocation across states such as Michigan, Kentucky, Virginia, Georgia, Ohio, and now Arizona has afforded Mitzi an opportunity to evolve professionally with a focus on the areas of organizational and leadership development, effectiveness, and performance optimization. 

Mitzi received her Bachelor of Science in Business Administration from Spalding University and a Master’s Degree in Organizational Management from the University of Phoenix. Mitzi has always been an avid reader since childhood. She credits being curious about her passion for reading as a catalyst that helped Mitzi to be academically successful. 

Mitzi started with RBBB in 2021 by invitation to assist with our Diversity, Equity, and Inclusion Committee and later transitioned to advising and coaching leaders at RBBB, and facilitating leadership workshops.

In 2022 Mitzi was invited to join the board!

Mitzi also mentors and advises new leaders and transitioning leaders on a Pro Bono basis by request. Mitzi was a transplant recipient in 2018. She is a trained mentor for the Transplant Community Alliance for those persons requiring or having gone through a Kidney Transplant.  She was also a part of the Akron Ohio Chapter of the Lupus Foundation Board before leaving Ohio. 

Mitzi is a mother of two beautiful daughters, who now have families of their own. Her oldest daughter has two children. Her grandson is attending Berea College and her granddaughter presented Mitzi with her first great-grandchild! 


Dawn Wallace headshot

Board Member

Flinn Foundation

Vice President, AZ Center for Civic Leadership

Dawn Wallace

Dawn has a rich background in education, budget, and state government operations. She began her public service career in 1999 as a Senior Budget Analyst for the Arizona Governor’s Office of Strategic Planning and Budgeting for Governor Jane Dee Hull and Governor Janet Napolitano. She then served as Deputy Director of Research Staff in the Arizona State Senate and Majority Policy Advisor for Speaker Kirk Adams and Speaker Andy Tobin.

Prior to joining Governor Doug Ducey’s staff in 2015, Dawn was the Director of Government Relations for the Maricopa Community Colleges. Most recently, she worked for Governor Ducey as the Senior Advisor for Education and Strategic Initiatives and as a Special Assistant to the Governor. Dawn also spent over a decade in the private sector, specializing in finance, budget, and accounting.

She received a Bachelor’s of Science degree in History from Arizona State University and a Master’s in Business Administration from the University of Phoenix with an emphasis in accounting. Dawn is an adjunct professor at Northern Arizona University in the Public Administration and Justice Studies Program.

Dawn is currently the Vice President of the Arizona Center for Civic Leadership at the Flinn Foundation. She lives in North Central Phoenix with her husband Andy and their daughter, Finn.

Board Member

Helios Foundation

Senior Vice President, Community Engagement and Strategic Partnerships

Vince Yanez

Vince Yanez is Senior Vice President, Community Engagement and Strategic Partnerships. In this role, he leads Helios’ staff engagement with the community and stakeholders to improve quality, access, and achievement across the birth-16 education continuum, especially those in high-poverty, Latino communities.

Prior to joining Helios, Mr. Yanez was Executive Director for Education & Public Policy at the Arizona Community Foundation (ACF). He oversaw all strategic education grantmaking as well as public policy initiatives. Prior to ACF, Mr. Yanez served as the executive director for the Arizona State Board of Education for nine years. In that role, he was the board’s chief advocate and policy advisor for issues impacting Arizona’s K-12 public education system.

Mr. Yanez serves on several boards and committees, including: The Arizona Early Childhood Development and Health Board (First Things First); Read Better Be Better; City of Mesa Education and Workforce Development Roundtable; and the Dougherty Foundation.

Mr. Yanez holds a bachelor’s degree in Government and Spanish from the University of Notre Dame and a master’s degree in social work from Arizona State University.

Laura Ory headshot

Board Member

Marketing and Communications

Laura Ory

Laura Ory was born in Phoenix and is passionate about providing creative, nurturing, and educational activities for Arizona’s youth. Laura is a journalism graduate from the University of Arizona, where she was a reporter and editor for the Daily Wildcat, and chair of the student-run nonprofit, Camp Wildcat, promoting higher education through camps for students in Title 1 schools.

Laura was a reporter in southeast Arizona for the Sierra Vista Herald until moving back to the Valley in 2009, transitioning into a public relations and marketing career. She served as a mentor for Free Arts of Arizona for Abused Children for over a decade, providing intentional art activities that promote safety, self-expression, skill-building, and self-efficacy.

Laura most recently served as the Senior Director of Marketing and Communications for Education Forward Arizona and previously served as Communications Manager for United Food Bank. She lives in Phoenix with her husband and daughter.

Board Member

Young Center

National Program Coordinator

Noriana Hermes

Noriana Hermes is currently working as the National Program Coordinator for the Child Advocate Program at the Young Center. The Young Center is a champion for the best interests of children who arrive in the United States on their own, from all corners of the world.

Prior to joining the Young Center, Noriana was a Managing Attorney at the Florence Immigrant and Refugee Rights Project (FIRRP) in Phoenix, Arizona. At FIRRP, Noriana represented detained and released children before the Phoenix Immigration Court and Maricopa County Juvenile Court. Noriana also ran the CUNY Citizenship Now! Clinic in Arizona where she provided free legal services to Legal Permanent Residents eligible to apply for U.S. Citizenship.

Noriana obtained her Juris Doctor from the University of Puerto Rico-School of Law and she has BSBA in Operations Management from the University of Puerto Rico-Mayagüez Campus. Noriana is committed to working with underserved children and helping them access equal opportunities.

Sophie Allen Etchart headshot

CEO & Founder

Read Better Be Better

Governing Board Member

Sophie Allen-Etchart

Sophie Allen-Etchart was born in Connecticut but raised and educated in England, receiving her B.A. in Modern Languages from the University of Newcastle-Upon-Tyne. Upon graduation, Sophie joined a financial services agency specializing in board-level strategic HR consulting. Soon after, Sophie moved to Peru and began managing SKIP, an international development organization.

Sophie met her husband, an Arizona native, in Peru and moved to Phoenix in 2012. Once in Phoenix, she spent 2 years managing the JA BizTown® team at Junior Achievement. There, Sophie identified the need for basic reading comprehension support. The JA BizTown® program serves over 20,000 students per year, an alarming number of whom had neither the focus nor the foundational reading skills to obtain the most value from the experience. In 2010, when Arizona’s “Move On When Reading” law was announced, Sophie decided that the timing was critical to support those 3rd graders at risk of not being promoted to 4th grade because of a lack of reading proficiency.

In 2017, Sophie was recognized as one of Phoenix Business Journal’s 40 Under 40 and was nominated for the Greater Phoenix Chamber’s ATHENA Award in both 2019 and 2020. Sophie currently lives in Downtown Phoenix with her husband, her son Cody, and daughter Joey. In her free time she is driven to continue to advocate for those causes about which she is passionate – either by canvassing locally or participating in lively discussions with friends and neighbors.