Conscious Capitalism

Conscious capitalism is the idea that our businesses and our society can enrich each other at the same time, creating an upward spiral within our community.

If you have a business that is looking to do good and change the lives of those who need it most, Read Better Be Better is a wonderful partner to make real lasting change possible in your own neighborhood.

Conscious Capitalism = Businesses Rewards

There are many worthy causes that a conscious business may support, but the facts are in:

87% of your employees expect you to give back to the community, especially to causes they care about. (Charities.org, source: America’s Charities).

And those employees want to be a part of the giving, too!

Participating in the lives of others at the corporate level opens doors that individual donors can rarely reach. Your company can make such a large impact, spearheading critical projects and championing causes that are under represented.

What happens when employees are involved in your giving? They are inspired and enriched to be a part of something so special. Your workplace culture will shift for the better, and a different kind of spirit takes over. It reminds us that we are all paddling in the same direction, and we must go the extra mile to make things right.

Become Known For Doing Good

Blue Bunny Helmet of Hope! Conscious capitalism at work.

The Blue Bunny “Helmet of Hope”, proudly with the RBBB logo.

One of the most powerful benefits of getting your company involved, particularly with a nonprofit partner, is that a deep brand association is created with you. This is more than just a creative marketing opportunity — you won’t be merely “reaching eyeballs”, you will become a catalyst and integral part of solving the problems that no one else has.

61% of consumers will try a brand they’ve never even heard of just because of the association with a cause that resonates with them. That’s the power of conscious capitalism: you change the world, and simultaneously become a known leader — far beyond the walls of your business HQ.

Why Literacy?

There is an indisputable connection to a third grader’s ability to read proficiently and the achievements they will go on to reap in their lifetime. Kids that can read well will finish school and go on to careers that support them and their families. Kids that don’t read at grade level? They are four times as likely to drop out of high school, and significantly more at risk for crime and gang activity.

RBBB participants reading The Giving Tree.It is no coincidence that kids who struggle to read — and they WILL be required to read on their own to learn new material, starting grade 4 — will have difficulty in learning and school. Many of these children have parents who are too busy or otherwise unable to help them work on their reading skills. Lacking the ability to read and comprehend adequately, will it be any surprise if they turn away from school? If they box themselves in to a lifetime of lower wages or turn to crime to make ends meet?

The greatest way to level the playing field for the next generation is through education, for which literacy is a requirement.

Read Better Be Better works to bring third graders’ reading ability up to grade level with fun and ease — not stress or stigma. Our evidence-informed program produces better readers and better leaders!


Teaching a child that reading is fun has a far rippling effect, and we hope that you will join us. Become a RBBB supporting partner and leader in conscious capitalism. Your effect will be felt by Arizona families for generations to come.